The Best Business Solution

TEXT MESSAGING MARKETING FOR CAR WASHES

Car washes, especially full service ones can benefit from building a SMS opt-in list of their customers. You can take advantage of changes in the weather, slow business days or the announcement of full service specials. When you send out your advertising message to your subscribers in the morning, they have your offer on their phone all day with them. Make the offer only good for that day or weekend and you will be able to drive traffic to your business.

Advertising your Mobile Wash VIP Program can provide amazing benefits. We provide you all the marketing materials for your business including post cards, banners, business cards and more.

If you use direct mail and newspaper advertising you can incorporate your mobile VIP club, just ask customers to join to receive special exclusive offers. Give your potential customers something of real value to take the action and join your mobile VIP Club. Once people text your keyword to your short code their mobile number is automatically added to your list. You can even request additional information like their birthday and send a special happy birthday alert to your customer.

 Single And Multiple Location Solutions:

OD Life Cellular offers solutions for single and multiple location car washes. Our unique program (single or multiple location) can quickly allow you to see you return on investment within hours after your campaign. In addition, our powerful platform allows you to instantly create new campaigns like text to win, polls, data collection, instant coupons and more.

 HOW EFFECTIVE IS IT ?

NUMBER OF MESSAGES PER MONTH LIST SIZE AVERAGE COST PER SERVICE ESTIMATED RETURN
2 200 $15.00 $1080.00
2 400 $15.00 $2160.00
2 600 $15.00 $3240.00

Unlike most traditional forms of marketing, SMS marketing has a very high impact and results are typically in the range of a 15% to 18% return with documented returns as high as 72% each time you sent out a text. The table below will illustrate the potential possibilities of implementing our Text Messaging Marketing Program for Car Washes:

SEE AN EXAMPLE IN ACTION

The following example is a very simple example that when a customers joins your Wash Club they are immediately sent back a confirmation and the system requests their birthday. The birthday information will be used to send an automated alert at a specified time on their birthday with a special promotion. This example is very simple solution that can easily be modified to collect any additional information you want via text, web or tablet.

The customer texts the word: CLEAN to 83361

Contact OD Life Cellular for your next marketing strategy.

6 reasons why Facebook is a real threat to Google’s global ads dominance by John Kennedy

 

When it comes to dominating online advertising, there are only two platforms really going head-to-head. And one of them is catching up fast.

Facebook is crushing it. The company last night (26 July) revealed second-quarter sales of $9.3bn. This is up a whopping 45pc on last year when it reported revenues of $6.4bn.

The performance yielded Facebook, a company founded in a Harvard dorm in 2004, a profit of $3.8bn, up from $2.2bn a year ago.

The earnings came out the same week as Google, which reported revenues of $26bn and a profit of $3.5bn, which would have been higher if not for a pesky EU antitrust fine of $2.4bn that was levelled against it.

On the face of it, Google, a company that is about six years older than Facebook, is miles ahead in terms of revenues and, at this point, an essential part of the plumbing of the internet as we know it.

But, let’s face it, so is Facebook, which can often be thought of as an internet within the internet.

The thing is, when it comes to dominating the online advertising space, Google and Facebook are really the only two players that matter.

Facebook is making vast forays into SME business advertising and has quickly built up an impressive video advertising business – traditional bulwarks owned by Google.

In many ways, Facebook’s latest results show that the company could make more inroads into Google’s heartlands, and here’s why:

1. Facebook now has more than 2bn regular users
Facebook reported that monthly active users were just over 2bn, up 17pc on this time last year. Around 1.3bn people use its platform daily – that’s a significant chunk of the estimated 7.4bn people on the planet.

2. The social network’s video business is crushing it
Facebook is accelerating its push into video and poses a viable threat to the hegemony once enjoyed by YouTube. Revenues from video are understood to be up significantly and, just like YouTube, Facebook is expected to start attacking the traditional TV business with its own content, including scripted shows. CEO Mark Zuckerberg said that video would be a significant driver of Facebook’s business in the next two to three years.

3. Facebook’s mobile advertising business accounts for the majority of its revenues
Here’s where Google should be particularly concerned – mobile. Facebook last night revealed that mobile advertising revenue represented 87pc of overall advertising earnings, up from 84pc last year.

4. With 1.2bn users, Messenger could emerge as a major advertising platform in its own right
That’s right. Messenger has a captive audience of 1.2bn loyal users and the company is gearing up to move faster to find ways to turn the platform into a cash cow. It has to do this in a tasteful and careful way in order to keep people happy, but 1.2bn users is a tempting target. Facebook is currently testing ads within Messenger but, on an earnings call last night, Zuckerberg emphasized that it is still early days.

“So many of the questions here today have been about Messenger, and I want to make sure on these calls that we do an accurate and a full job of conveying what we’re actually thinking about as a business and what we think the outlook is going to be,” Zuckerberg said.

5. WhatsApp has more than 1bn users and Instagram has 700m users
Speaking of WhatsApp, the platform that Facebook acquired three years ago for $16bn is a mobile powerhouse in its own right. It just revealed that it has hit the 1bn daily user milestone, with around 55bn messages sent every day. Google, which has a solid email engine in Gmail, has so far failed to make significant headway of any description with its own social network Google+, despite the elegance of the technology behind it.

Facebook’s other mobile powerhouse is Instagram, which has an estimated 700m daily users. When you think about that for a second, Instagram has more users than Snapchat (166m) and Twitter (328m), and it is only growing in popularity, up from the 400m daily users more than a year ago.

6. Facebook is keeping lean
Facebook revealed that its headcount is around 20,000, vastly lower than Google’s 75,000-strong workforce, but growing fast by 43pc on last year. Facebook’s capital expenditure was $1.4bn in Q2.

At the rate Facebook is catching up, in what is essentially a two-horse race, the social network is visible on the horizon.

“We had a good second quarter and first half of the year,” said Zuckerberg.“Our community is now 2bn people and we’re focusing on bringing the world closer together.”

When it comes to rivalry between Facebook and Google, one will not eliminate the other but there could potentially be less pie to share in terms of advertising dollars. And that should be a cause for concern.

Facebook CEO Mark Zuckerberg. Image: Frederic Legrand – COMEO/Shutterstock

Updated, 10.03am, 27 July 2017: This article was update to clarify Google figures.

RELATED: INTERNET, FACEBOOK, VIDEO, MOBILE, MESSAGING, INSTAGRAM, SOCIAL MEDIA, EARNINGS, GOOGLE, WHATSAPP, ADVERTISING