6 reasons why Facebook is a real threat to Google’s global ads dominance by John Kennedy

 

When it comes to dominating online advertising, there are only two platforms really going head-to-head. And one of them is catching up fast.

Facebook is crushing it. The company last night (26 July) revealed second-quarter sales of $9.3bn. This is up a whopping 45pc on last year when it reported revenues of $6.4bn.

The performance yielded Facebook, a company founded in a Harvard dorm in 2004, a profit of $3.8bn, up from $2.2bn a year ago.

The earnings came out the same week as Google, which reported revenues of $26bn and a profit of $3.5bn, which would have been higher if not for a pesky EU antitrust fine of $2.4bn that was levelled against it.

On the face of it, Google, a company that is about six years older than Facebook, is miles ahead in terms of revenues and, at this point, an essential part of the plumbing of the internet as we know it.

But, let’s face it, so is Facebook, which can often be thought of as an internet within the internet.

The thing is, when it comes to dominating the online advertising space, Google and Facebook are really the only two players that matter.

Facebook is making vast forays into SME business advertising and has quickly built up an impressive video advertising business – traditional bulwarks owned by Google.

In many ways, Facebook’s latest results show that the company could make more inroads into Google’s heartlands, and here’s why:

1. Facebook now has more than 2bn regular users
Facebook reported that monthly active users were just over 2bn, up 17pc on this time last year. Around 1.3bn people use its platform daily – that’s a significant chunk of the estimated 7.4bn people on the planet.

2. The social network’s video business is crushing it
Facebook is accelerating its push into video and poses a viable threat to the hegemony once enjoyed by YouTube. Revenues from video are understood to be up significantly and, just like YouTube, Facebook is expected to start attacking the traditional TV business with its own content, including scripted shows. CEO Mark Zuckerberg said that video would be a significant driver of Facebook’s business in the next two to three years.

3. Facebook’s mobile advertising business accounts for the majority of its revenues
Here’s where Google should be particularly concerned – mobile. Facebook last night revealed that mobile advertising revenue represented 87pc of overall advertising earnings, up from 84pc last year.

4. With 1.2bn users, Messenger could emerge as a major advertising platform in its own right
That’s right. Messenger has a captive audience of 1.2bn loyal users and the company is gearing up to move faster to find ways to turn the platform into a cash cow. It has to do this in a tasteful and careful way in order to keep people happy, but 1.2bn users is a tempting target. Facebook is currently testing ads within Messenger but, on an earnings call last night, Zuckerberg emphasized that it is still early days.

“So many of the questions here today have been about Messenger, and I want to make sure on these calls that we do an accurate and a full job of conveying what we’re actually thinking about as a business and what we think the outlook is going to be,” Zuckerberg said.

5. WhatsApp has more than 1bn users and Instagram has 700m users
Speaking of WhatsApp, the platform that Facebook acquired three years ago for $16bn is a mobile powerhouse in its own right. It just revealed that it has hit the 1bn daily user milestone, with around 55bn messages sent every day. Google, which has a solid email engine in Gmail, has so far failed to make significant headway of any description with its own social network Google+, despite the elegance of the technology behind it.

Facebook’s other mobile powerhouse is Instagram, which has an estimated 700m daily users. When you think about that for a second, Instagram has more users than Snapchat (166m) and Twitter (328m), and it is only growing in popularity, up from the 400m daily users more than a year ago.

6. Facebook is keeping lean
Facebook revealed that its headcount is around 20,000, vastly lower than Google’s 75,000-strong workforce, but growing fast by 43pc on last year. Facebook’s capital expenditure was $1.4bn in Q2.

At the rate Facebook is catching up, in what is essentially a two-horse race, the social network is visible on the horizon.

“We had a good second quarter and first half of the year,” said Zuckerberg.“Our community is now 2bn people and we’re focusing on bringing the world closer together.”

When it comes to rivalry between Facebook and Google, one will not eliminate the other but there could potentially be less pie to share in terms of advertising dollars. And that should be a cause for concern.

Facebook CEO Mark Zuckerberg. Image: Frederic Legrand – COMEO/Shutterstock

Updated, 10.03am, 27 July 2017: This article was update to clarify Google figures.

RELATED: INTERNET, FACEBOOK, VIDEO, MOBILE, MESSAGING, INSTAGRAM, SOCIAL MEDIA, EARNINGS, GOOGLE, WHATSAPP, ADVERTISING

 

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Free Online Poker Games

Free Online Poker Games or FOPG is the latest craze among the services offered by online poker websites. Free Online Poker Games helps beginners or novices to enhance their poker video game and take the danger to dip into an actual poker tournament.

Free Online Poker Games are made to teach novices and beginners specific poker play techniques and arm them with enough knowledge to deal with the obstacle of winning in an actual poker game in a poker tournament.

Online poker sites provides tutorials that are free to novices or newbies who are interested in learning more of the game of poker. Aside from tutorials, online poker websites used FPOG or Free Online Poker Games to interested beginners or newbies who wish to practice their understanding in poker video games.

Taking part in Free Online Poker Games will certainly improve a novice's or an amateur's poker plays. This will be instantly obvious after only a few plays at Free Online Poker Games

He can start by attempting out playing poker in Free Online Poker Games at online poker sites if a person is brand-new to online poker or online poker websites. A person will definitely have a good time if he will play at Free Online Poker Games but when he recognize that the Free Online Poker Games were suggested to improve his poker plays, he will certainly need to take it seriously.

A gamer should constantly keep in mind that the action in a real poker play tournament is very various from the action in Free Online Poker Games There is the lack of the danger of needing to spend or lose money in Free Online Poker Games Once again, gamblers or players will see that playing in Free Online Poker Games is easier and more enjoyable than playing in actual poker video game competitions.

Playing In Free Online Poker Games.

Practically every online poker rooms available on the Internet have some offerings of Free Online Poker Games offered. These Free Online Poker Games does not make the online poker rooms any quantity of money.

These Free Online Poker Games are offered because the online poker rooms enables clients or gamers, bettors or customers to obtain comfy and comfortable with the online poker software application or with Free Online Poker Games prior to betting the real money cash.

There are times when the players or gamblers in Free Online Poker Games begin to play in an actual poker tournament. From the start that a poker gamer or bettor has no responsibility to ever play in an actual poker game, the casinos will offer incentives to them to have access to the totally free poker spaces.

Free Download Of Free Online Poker Games.

Every online poker space readily available on the Internet uses free downloadable online poker video games. Gamblers or gamers can use this Free Online Poker Games to be able to enhance their abilities in playing poker, more than improving their video game ability, they will be able to obtain the essential.

Free No-Download Online Poker Games.

Often, a player or gambler does not have much space in their computer system to keep the complimentary downloadable poker game software. They can rather utilize the no download online poker video games if a newbie or newbie does not have much space storage in their computer.

The beginners or newbies can also utilize the no-download online poker games to play from multiple locations. They can play online poker this simple.

Unlike the Free Online Poker Games that are downloadable, newbies or players, as well as experienced gamers can rather use the no-download online poker games.

Freeroll Poker Tournaments

The freeroll or 'free roll' competition poker game is a competitors that is established by an online poker space available on the Internet. The freeroll or "freeroll" competition enable the free-money players the chance or opportunity to be able to compete for the real money rewards available however without having pressure to pay a tournament entry cost.

The prize money that are granted to these gamers or bettors are furnished by the poker room, and not from the entry fees. This freeroll poker tournaments are another marketing tool that are offered by online poker rooms available on the Internet to obtain players or novices, newbies and bettors to both download the online poker software application and are likewise delighted regarding the real money possibility of the video game.

Again, gamers or bettors will see that playing in Free Online Poker Games is easier and more fun than playing in real poker video game competitions.

There are times when the players or gamblers in Free Online Poker Games begin to play in an actual poker tournament. Online poker spaces readily available on the Internet are very much mindful of this. From the start that a poker player